How a marketing consultant in Adelaide can help grow your business
How can a marketing consultant help businesses to grow is the question to Adelaide marketing consultant Mikael Svensson, owner of Marketing Value Creation?
In business, having a clear strategic direction can make all the difference, especially in marketing. As a freelance copywriter, I sat down with Mikael Svensson, a strategic marketing consultant based in Adelaide with 25 years of combined corporate and large business marketing and leadership experience from Europe and Australia under his belt. We discussed the opportunities of strategic marketing and how it can be a game-changer for businesses, both big companies and smaller businesses.
Understanding the role of a marketing consultant in Adelaide
Mikael, as a starter, you are a strategic marketing consultant, can you shed some light on what that job is?
“Absolutely, a strategic marketing consultant is essentially a guide, a trusted partner who works closely with businesses to optimise their marketing efforts for sustainable growth. It’s about aligning marketing strategies with the broader business goals, identifying challenges, and crafting tailored solutions that create value across various aspects of the company. Think of it as a bridge between business strategy and tactical marketing.”
The path to tailored marketing solutions: An Adelaide marketing consultant’s approach
You mentioned crafting tailor-made solutions for clients; can you dive a bit deeper into what that means? “Of course, it’s all about the client. Every business has its unique challenges and its own set of opportunities, and therefore I have developed several different marketing services as options. A strategic marketing consultant collaborates closely with the company’s leaders to understand these specific needs.
I typically analyse their current state of marketing and routes to market and identify any gaps, new opportunities, and areas for improvement. Then, it’s many times about developing a comprehensive strategic marketing plan aligned with the company’s business goals. This tailored approach maximises the company’s marketing potential, ultimately leading to improved profitability and growth.”
Marketing strategy and execution: Insights from Adelaide
It sounds like a strategic marketing consultant doesn’t just provide a plan but is also deeply involved in the execution. Is that accurate? “The core of my marketing services is centred around marketing strategy, but you are right; I have done most marketing roles in my career, everything from Product and Marketing Manager to European Marketing Director, General Manager Marketing, and Business Unit leader so I have been involved in all aspects of marketing and business, both planning and implementation. Execution is such a crucial part of the process and delivering the plan. It’s not just about handing over a plan and walking away. I stay engaged, helping businesses navigate through the implementation. It’s about being a proactive partner in their growth journey.”
The unique landscape of marketing in Adelaide
Let’s talk about the local business and marketing landscape, specifically in Adelaide. Are marketing firms, marketing agencies, marketing companies and marketing consultants here in Adelaide offering the same strategic marketing services?
“Adelaide has a vibrant business community, and most marketing companies and marketing firms recognise the importance of strategy. My area of strategic marketing expertise relates to the fact that business and marketing strategy has been a big part of my responsibilities for the large companies I have worked for across my career. So that is my point of difference; I have had the responsibility for marketing strategy in different capacities for 25 years, so understand what strategy means and how create marketing strategy for commercial outcomes and long-term growth.
Building your marketing plan together with an Adelaide marketing consultant
So, speaking about small businesses, how can a marketing consultant like yourself help enhance an existing marketing plan?
“Great question. Sometimes businesses have a marketing plan in place but might not see the desired results. Some small companies may not even have a plan at all, rather a shortlist action points. As a marketing consultant, I can provide fresh perspectives, leveraging my experience to build a new plan.
Through thorough analysis and assessment, some will use the word marketing audit, I will pinpoint shortcomings and suggest actionable solutions. It might involve refining targeting strategies, optimising resource allocation, or fine-tuning the overall approach. Growth usually comes from your customers, your brand, your channels, and innovation. That’s what I look for first. The goal is to elevate business effectiveness and drive better outcomes.”
Targeting strategies refined by an Adelaide marketing expert
You mentioned refining targeting strategies. Can you share an example of how you would typically go about this? “Certainly. Many times, it’s about understanding how to reach a target audience more effectively. For example, by analysing customer data, understanding current segmentation, and how a company’s product and services fit into a specific category or segment, there are opportunities to refine targeting strategies with critical insights and facts in hand.
How a marketing consultant help develop go-to-market strategies
A term that often comes up is ‘go-to-market’ strategy. What does this mean, especially for businesses that are gearing up to launch a new product or brand?
“Absolutely, a go-to-market strategy is essential when launching something new, whether it’s a product, or new service, a brand, or a new claim, or even entering a new industry sector. It’s about having a thorough roadmap and plan in place to ensure a successful introduction to the target market. As an experienced marketing consultant, I understand the importance of developing a step-by-step approach that covers all aspects of bringing a new product to market that considers all phases, the pre-launch, the actual launch, and post-launch.
Accessing a local Adelaide-based marketing consultant
Mikael, you mentioned being based in Adelaide. How can local businesses here benefit from your services?
“I’m proud to be based in Adelaide and passionate about helping local businesses thrive. I’m very flexible, and that means I will work onsite, online, or travel as required. And since there is a major acceptance of working online today, I can offer my services across Australia.”
“Whether through marketing advisory sessions, strategic marketing assessment, helping to build a strategic marketing roadmap, retained marketing management services and fractional marketing leadership, I’m excited to be part of supporting and driving company’s growth journeys forward.
Strategic alignments and company growth: An Adelaide based marketing consultant perspective
It’s clear that strategic alignment is important. Can you give us a glimpse into how this can impact a company’s growth? “Absolutely, strategic alignment is the compass that guides a company toward its growth objectives. When marketing efforts strategically align with the broader business goals, it will find that powerful synergy. It enhances efficiency, streamlines decision-making, and ensures that every marketing initiative contributes directly to the company’s growth. Many times, it’s about turning scattered tactical marketing efforts into a focused strategic powerhouse.”
Embrace strategic marketing and what it can do for your business
Mikael, as we wrap up, what message do you have for businesses that might be considering a strategic marketing approach? “My message is simple – if you’re open to rethinking how a strategic marketing approach can help grow your business, I’m here to support you and offer a range of strategic marketing services. From hourly work to monthly retainer options, I offer flexible capacities that fit your budget without lock-in contracts. Together, we can explore new growth opportunities, bridging the gap between business and marketing to create a new path towards success.”
Marketing consultant Adelaide, Mikael Svensson
Mikael Svensson’s passion for strategic marketing shines through in every aspect of his work. His experience, combined with a tailored approach, ensures that businesses not only navigate the complex marketing landscape but thrive in it. It’s a journey of growth guided by a strategic partner who understands the complexities, challenges and opportunities of business and marketing. Mikael is eager to collaborate with businesses that are ready to take their next steps in their growth journey.
By Colette Chorley, copywriter.
