MARKETING CONSULTANT ADELAIDE

Let’s bring strategy back to your Marketing

I help small businesses re-think, guide and transform their approach to marketing, and build marketing strategy and plans that contribute to long-term business growth.

Marketing Consultant Mikael Svensson Adelaide

Marketing consultant Adelaide: Helping businesses grow through marketing assessment, strategy, plan, and direction.

Marketing Consultant Mikael Svensson Adelaide

30 MIN marketing consultation

  • Brainstorming marketing ideas or solutions

  • Immediate professional feedback

Marketing Consultant Mikael Svensson Adelaide

1 HOUR strategic MARKETING advisory

  • Coach through your marketing problems
  • Find your highest leverage marketing activities
Marketing Consultant Mikael Svensson Adelaide

STRATEGIC MARKETING ASSESSMENT

  • The foundation for building your gameplan

  • Comprehensive report (min. 30 pages)

  • Find your weak points, gaps and highest leverage opportunities

Marketing Consultant Mikael Svensson Adelaide

Customised strategic marketing roadmap

  • Follows my exclusive 12-step framework
  • One to one collaborative guidance & actionable tasks
  • 6 months programs, 12 customised strategy sessions
Marketing Consultant Mikael Svensson Adelaide

MANAGEMENT

  • Products & Projects

    • Kickstart a new Product / Project
    • Fast-track an existing Marketing Project
    • Implement your Marketing Plan
  • Inhouse Marketing Leadership

    • Team Management
    • Marketing Operations
Marketing Consultant Mikael Svensson Adelaide

Marketing consultant Adelaide

Mikael Svensson

Strategy-led marketing to help grow your business

Mikael Svenson is a marketing executive with 25 years of marketing leadership experience across several industry sectors in global, international, and Australian businesses.  Mikael’s former role’s include:

  • European Marketing Director, Medical Device, Professional and Consumer Eye Care Industry
  • General Manger & Business Unit Leader, International Education Industry
  • General Manager Marketing, Australian Manufacturing Industry

Based in Adelaide, Mikael works as a strategic marketing consultant under the brand Marketing Value Creation, where he collaborates with small business owners, key business & marketing stakeholders, and organisations to advise and provide directions how Marketing can strategically grow their businesses.

Marketing Consultant Mikael Svensson Adelaide

Spotlight on Client Success

★★★★★

" We strongly recommend Mikael..

We contacted Mikael to do a strategic marketing assessment for the business to see what we could do differently. The report was comprehensive, very insightful, and an eye-opener for us.

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RFShop manufactures high-quality coaxial cable products, provide assembly services and antenna design. We have different customer segments, and his work helped us rethink our market approach. Since then, we have continued working with Mikael to help us develop critical strategic marketing areas step-by-step. We strongly recommend Mikael to any small business. It’s been fantastic to work with a marketing consultant who is so collaborative, highly skilled and experienced in business and marketing strategy.

Manufacturer of high-quality coaxial cable products, assembly services and antenna design

★★★★★

" We continue to work with Mikael..

Down South Distillery has worked with Mikael for five months on how we can improve and market our more products effectively, strengthen our brand, and communicate differently to our customers.

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We have unique products and big aspirations but needed a consultant with strategic business, brand, and marketing expertise to help us create a plan and develop a new approach. It’s been a great collaboration, very insightful and with clear direction of what to do, how to do it, and helping get it done. We look forward to continuing working with Mikael, and we highly recommend any business that needs a marketing strategy and brand advice to contact him.

Gin distillery and cellar door in McLaren Vale, SA

★★★★★

" You have really understood our business..

Thanks so much Mikael for your collaboration and providing the strategic brand and communication direction for the development of our new ecommerce website. You have really understood our business and where we want to go.

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The work you have done together with Website Adelaide marks a new beginning for Furniture Design Australia’s online presence, as well helping us to attract more customers to our showroom at Anzac Highway. And of course, selling our first product online the day we launched the new website is fantastic.

Adelaide-based furniture manufacturer with showroom on Anzac Highway

★★★★★

" Invaluable strategic marketing expertise..

Thank you, Mikael, for adding your invaluable strategic marketing expertise, which has allowed us to grow Sestra Care. With your ongoing excellent strategic approach and support.

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We look forward to continuing our journey to support the elderly with special needs and individuals with restricted mobility.

Adaptive clothing and accessories for elderly, in-care residents & individuals with disabilities.

Let's start with a free marketing consultation

Let's have a 30 minutes no strings attached chat where we brainstorm marketing ideas.

Contact Mikael for any question

Or book a 30 minute free chat

Adelaide Marketing Consultant Mikael Svensson

Marketing Value Creation

Mikael Svensson

Why care about strategic marketing?

Marketing has for long been under pressure to deliver result and providing commercial value to businesses. Often lacking to see the real potential of what Marketing can bring, small businesses tend to stop at website management, social media, AdWords campaigns, content development and sales support.
For top global companies, their market value and growth are usually driven by their ability to build strong brands, deliver better customer management, effective use of distribution channels, and active involvement in innovation.
This is not exclusive for big companies; marketing in small companies can contribute to business growth in the same way.
Do you want to know how, and what it could mean for your business?
Marketing Consultant Mikael Svensson Adelaide

Get clarity on what you should do next with your marketing efforts

Free phone chat to discuss your marketing efforts because most likely they are not optimal.

Find out where to improve your marketing efforts

Transform your current approach to marketing with a comprehensive strategic marketing assessment to understand how to better support your business.

Strategic Marketing Roadmap Mikael Svensson Adelaide

Build your business with a customised marketing strategy roadmap

Create a clear path for business growth with a flexible framework that focuses on the strategic marketing areas that matters and aligns with your business goals.

Marketing consultant Adelaide

Industry expertise across sectors, organisations & geographical markets

Are you looking to grow your business in any of these industries?

Manufacturing marketing

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Education marketing

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Medical marketing

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B2B Service marketing

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Small business marketing

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Partnering with your business to create strategic marketing value that will drive revenue growth.

Marketing value creation builds long-term profitable growth by focusing on critical strategic marketing value drivers that ultimately create & deliver customer value.

For top global companies, the company market value is usually driven by their ability to build strong brands, deliver better customer management and effective use of distribution channels.

Combined with marketing’s role in developing segment-based insight-driven innovation and determining an effective point along the digital marketing maturity curve, these marketing remits are essential to creating long-term customer value.

I help small and medium-sized companies to balance and optimise these marketing value drivers to achieve high-value growth contributions based on their business model, strategies and goals.

  • Building brand equity 100% 100%
  • Building customer equity 100% 100%
  • Building channels of distribution 100% 100%
  • Building integrated marketing & innovation success 100% 100%

FAQ’s

What Strategic Marketing consultancy services do I offer

Marketing consultant Adelaide | Strategic marketing consultant | Brand strategy consultant | Business marketing consultant | Medical marketing consultant | Health care marketing consultant | Marketing firm Adelaide | Small business marketing consultant | Manufacturing marketing

What does a marketing consultant do?

A marketing consultant can help you take stock of your current marketing approach when your business growth is stagnant, declining or not growing as fast as your market. Then provide clarity of marketing’s role in the organisation and assist in re-calibrating your marketing efforts for high-value growth contribution.

What is the role of a marketing consultant?

A marketing consultant can help diagnose your marketing challenges in a business context and redefine your internal marketing planning process. Then provide expert advice on developing a marketing plan to transform your marketing operations into high-value growth contributors.

What are the skills of a marketing consultant?

A marketing consultant usually has many years of business and professional marketing experience in various industries. The marketing consultant can provide external strategic marketing expertise to your organisation in developing your strategic marketing plan and ensuring alignment with your business goals and financial objectives.

What are the 3 main duties of marketer?

Marketers’ duties are aligning marketing objectives to business goals and creating value that builds long-term profitable growth and financial return from marketing investments. The approach is to uncover customer needs and distil insights and data into marketing strategies that ultimately deliver customer value.

What are the 5 roles of marketing?

The five areas of strategic marketing are:

  1. Contribute to and build the company’s profitability.
  2. Align marketing objectives with business goals.
  3. Proactively uncover customer and market insights
  4. Build brand, customer and channel equity and insight-driven innovation.
  5. Provide financial results of marketing expenditures.

More in-depth about
marketing value creation

Marketing consultant Adelaide

When its time re-calibrate your current marketing approach into high value growth contribution.

In simple terms, strategic marketing is the approach you choose to take your brand and marketing efforts from where it is now to where you want them to be in the future. Strategic marketing is an integrated part of business strategy with broader direction to other departments and functions.

As much as there has been a fundamental requirement for marketing departments to measure return on investments for a long, research (The CMO Council and Deloitte LLP) shows that only 25% of CMOs think their marketing organisation quantifies and communicates business value and financial impact.

On the surface, designing and measuring marketing investments seems straightforward and a must for any marketing department. The question though, is if the business wants to re-calibrate marketing for growth, where to you begin? It may be a very good idea to start with establishing so called marketing consensus measures that senior executives in an organisation buy into.

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Why are marketing consensus measurements necessary

To create and demonstrate marketing value, a range of factors, expectations, and measurement determines successful marketing outcomes in a company.

Forbes accountability report powered by MASB, states that without establishing consensus measurements (what do you measure, how do you measure, are the measurements valuable and relevant?), it is clear that marketing will “face credibility gasps and the enterprise value creation suffers“.

Therefore, to re-calibrate your current marketing agenda, a range of upper-level management consensus decisions need to come into place in terms of what marketing’s focus should be.

Why does marketing need marketing consensus measurements?

When creating marketing value for a company, the main challenge is understanding the financial impact of marketing investments. Especially since many brand and customer metrics such as brand awareness and customer preference are marketing interim measurements, i.e., not directly linked to financial outcomes.

Since marketing needs to translate and link these marketing performance measurements to financial outcomes, it is crucial to gain senior management’s consensus on key selected measures.

Understanding and agreeing on the trade-offs between establishing short-term marketing ROI metrics and the benefits of longer-term value improvement is essential. These include, for example, brand health and customer experience, where the return on investment is typically difficult to measure in the same financial year.

Examples of marketing consensus measurement questions

As brand equity, customer equity and channel of trades are intangible marketing assets, it becomes imperative to understand the connection between marketing expenditures and these intangible assets.

Coupled with segment-based insight-driven innovation and the pace at which a marketing department moves along the digital maturity curve, it is crucial that marketing consensus measurements are being developed.

For example, where is the trade-off between short-term direct campaign revenue attribution vs. longer-term value and efficiency improvement in brand health, customer experience, segment-based insight-driven innovations, and moving up the digital maturity curve?

Some typical marketing consensus measurement questions may include:

  • Is long-term brand building relevant for the company’s growth, and if so, what are the appropriate interim measurements?
  • Is customer experience and customer satisfaction necessary for company growth, and if so, what are the relevant interim measurements?
  • Is it essential that marketing is involved in the innovation process? If so, how is marketing success measured?
  • Has the channel of trades being optimised, and if not, should marketing shift focus?
  • Is it essential that marketing moves along the digital maturity curve, and if so, what is the optimum sweet spot to be aligned to company goals?

When do you discuss marketing consensus measurements?

Some companies may establish consensus measurements as part of defining marketing operational excellence; others lift the discussion into the operating planning process to ensure alignment between business goals and marketing-based objectives.

Marketing Consultant Adelaide

What is Strategic Marketing Excellence?
A Question for Adelaide Marketing Consultant Mikael Svensson.

Marketing excellence drivers

As we all know, there are so many work streams, projects, and “must-haves” marketers need to engage daily. Achieving strategic marketing excellence is an aspiration for any company and individual marketers, but it may seem like an overwhelming goal. 

As much as you try to control the outcome of the work you do, the reality is that the workstreams you participate in depend on other team members, other departments or functions, or even separate projects. 

Building strategic marketing excellence is critical for any company and outlines where to focus, how to win, what to do, and checks and balances if it works. Marketing excellence is an aspiration for any company, and research has assessed up to 22 essential drivers of marketing excellence in the pharmaceutical industry. These areas were grouped into understanding the market and customer – true customer insights, segmentation, developing value propositions, strategy, successful implementation, profitability, monitoring the value delivered, and innovation based on insights.

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Marketing and value creation 

So, for a marketer and a marketing function, regardless of industry, to become excellent in all these areas is a huge ask. And when you add that the approaches and models used within those drivers are constantly evolving, it seems like a big mountain to climb. 

However, when describing marketing excellence in short, it can be summarised as building a segment-based insight-driven approach (or innovation) with unique brand propositions and developing customer and distribution strategies for distinct target markets. When marketing programs are implemented, they need to be continuously evaluated to generate return. 

Basically, it is about marketing value creation. Building long-term profitable growth by focusing on critical strategic marketing value drivers, ultimately delivering customer value. 

Value creation in marketing

Even if developing a marketing plan is a requirement for any business today, there is a risk that small and mid-sized companies with fewer resources don’t have a plan. Research suggests that it is the case for up to 50% of small businesses. The reasons are many, including not understanding why it is important to have one as there are so many other business priorities. 

Marketing has evolved into a high-rise building that constantly adds new floors to its construction. As a result, marketing skills and capabilities have become fragmented and niche, and new areas of marketing expertise are continually emerging. 

This poses a challenge for most marketers as they need to keep up with these new requirements. Consequently, the focus is often geared towards marketing tactics rather than strategically thinking about how to create long-term marketing value. 

Marketing value creation

Much has been written about how leading global companies’ market value is made up of intangible marketing assets and investments in building brand equity, customer equity and channel of distribution networks over time.   

What’s clear, though, is that small and mid-sized businesses can adopt the same approach as large enterprises, just scaling it down. A marketing approach of systematically building the brand, focusing on the customer, developing their distribution channels, and actively participating in a company’s innovation process is really about putting marketing excellence into action. It is about rising above the marketing tactics and short-term thinking and building a strategic marketing foundation for growth. Easier said than done of course when the pressure is on to deliver short-term result. 

Some say that marketing is evolving, others say that new rules apply, and sometimes people use words like marketing revolution. No matter what industry, everyone is looking to re-calibrate and transform to win.  

If you want to hear more about how to create marketing value and building strategic marketing excellence for your business, please contact Adelaide marketing consultant Mikael Svensson.