Marketing Packages

The strategic marketing plan development program is designed to help businesses with a small in-house marketing team improve their marketing skills to drive business growth.

The program can be facilitated over three or six months, with weekly/bi-weekly 1.5-hour online sessions, to provide you and your team with the guidance and support needed to develop a comprehensive strategic marketing plan.

Using the Marketing Value Creation’s strategic marketing roadmap, as the facilitator I will guide you through the marketing process, and help you co-create your custom marketing plan that aligns with your business goals. Each week/second week will focus on a specific strategic element and outline what actions, analysis, and documentation you should consider. For each meeting, there are tasks to complete for the following session as you move through the strategic marketing planning process.

The marketing workshop and training are designed for small businesses with a small in-house marketing team that wants move away from tactical conversations and task lists and adopt a more robust strategic marketing approach.

Using the Marketing Value Creation’s strategic marketing planning model, as the facilitator I will guide you through the strategic marketing process and outline a step-by-step approach to build your strategic marketing plan that aligns with your business goals.

The participants will have the opportunity to learn and develop strategy, using tools, and techniques in a comfortable hands-on environment.  

Are your marketing efforts falling short of your expectations? Does your marketing plan not perform as well as you want?  The marketing plan improvement service provides a fresh perspective on your current marketing strategies and helps identify areas for improvement.

Whether it’s evaluating the effectiveness of your brand, channels, or customer engagement, I will help you to troubleshoot the issues and provide recommendations for improvements to achieve better results.

This service is perfect for businesses looking to enhance their marketing outcomes to drive growth.

The support and advisory services cover all stages where marketing is typically involved, in product development, from ideation to product launch, including product development, testing and validation, market research, product launch strategy, pre-launch preparation and the actual launch.

But a go-to-market strategy it’s not only about launching a new product; the GTM services can help you develop a new distribution route to market or enhance your B2B marketing approach.

Providing you with tailored guidance and support to help you find the right path to market success.

The marketing audit provides a structured review of your business’s current marketing state, utilising Marketing Value Creation’s strategic marketing assessment model to establish your baseline. Through a survey, stakeholder interviews, and a review of available data and marketing assets, I will uncover potential shortfalls in your current approach and provide actionable insights on opportunities to improve or approach differently.

The results presented back covers the areas in the strategic marketing planning model, helping you make informed decisions about what strategic marketing elements you need to focus on to improve for the future growth of your business.

As a sole trader or a micro-enterprise, developing a detailed marketing plan can be a demanding and time-intensive endeavour, especially when factoring in thorough research, financial budgeting, and comprehensive planning is needed.

Rather than focusing on your marketing tactics, we will help co-create a high-level marketing plan, ensuring it contains the essential strategic elements of a successful marketing strategy.

As part of the process, we will highlight the need for customer insights and how to approach this. Your succinct marketing plan will be your strategic roadmap which should continuously be adjusted as you go along. It helps to take your marketing to the next level with a new perspective.

It is recommended that the fast-tracked marketing plan program continues with additional coaching sessions to consciously build capabilities and develop the strategic marketing elements further.